Why I love community - this week
So here is the format:
📣I will pick 5 retweets and comment on what they triggered
🧘🏾♀️I will recommend one super-awesome person to a community guru-list and tell you why
🔬Cool tool - I will pick one community tool/app I tried and tested
🙂 I will cover something more philosophical about community.
📣 5 favourite retweets with comments:
1. the communities economy:
Agree with this one. Some passion economy gigs will be more of single endeavours - experts delivering expertise, creators broadcasting but some will leverage the power of community - that will be huge. Monetising communities has biggest potential. Why? Network effects and engagement levels. However, beware of ethics and purpose. Predict that some won’t get this right and try to black-hat community via data capture and perceived skewed deal (just as Big Social arguably does today). This will fail.
2. Need for tools to help creators grow audience
Amen to that. Everyone who runs a Substack feels the pressure - How get more people to join? This will be a key thing.
3. Idea: twitter buying TikTok…
Yeah, this tweet points to the big drama for the last week of Tik Tok potentially being banned in the US (after it was first banned in India). Personally I see this as interesting in a number of ways. Sure, there is the political angle of who owns and controls the platform. But I am intrigued by TikTok as a social media beast trying to morph into a passion economy platform. From vertical centered capitalism (ads), to distributed capitalism (subscription, thousand fans). Hmmm, will this be possible?
4. Related idea - is this really a good thing for Microsoft to do?
Yeah, Microsoft has kept it’s brand largely out of the mess with aggressive ad-targeting, algorithmic forcing of attention into the social feed, data monetization. Does it have the competence walk that razor of money and ethics? Is it worth it? Of course there is so much hidden under this deal that we dont know. The whole thing is both very logical and strange. (Probably enough for a couple of Netflix-productions in the coming years)
5. Build trust while monetising in the passion economy
Thanks to Li Jin for this excellent conversation with @nathanbarry of Convertkit. This topic will be hot the coming years. Community and passion economy means getting closer to people, much closer. They are not consumers, not even customers, they are members... As members you as a creator need to respect them. Money can be really flammable in this context. You making money needs to fit the total brand promise.
🧘🏾♀️ Guru-list this week - Rosie Sherry
Rosie heads community at indiehackers and what can I say, Rosie is so good at practically explaining the ins and outs of community. If she is not on your twitter - you need to follow, pronto 🔥 Also make sure to subscribe to her substack newsletter Rosieland here.
🔬 cool tool - Cappucino
Cappucino is a way to socially share a recording with your family and friends
This is how they describe themselves on Producthunt:
RECORD A BEAN: tap the microphone and start recording. Talk about your day, tell a joke or share a thought and send it to your close friends and family.
LISTEN TO YOUR CAPPUCCINO: (mix of your friends’ beans) every morning at 8 am.
SMILE.
What I totally love with the app
super-slick onboarding
human voice is really close and organic format
brings small tight communities - family and friends together
Try it out! Click the link to Producthunt
philosophy - about cooking and community 🙂
Started watching the Netflix series COOKED and was hooked (no pun intended). Understood how important - fundamental even - cooking together with others is. How important it is for bringing people together. Watch this wonderfully produced series on Netflix just for the pleasure and maybe think of how you could bring food and cooking into your community building 🙂
That was the first WHY I LOVE COMMUNITY - THIS WEEK. Like it? Write continue in the comments 🙂